Mattress dominoes is the future says Google
There’s a quote on ad agency Anomaly’s site from the head of Proctor & Gamble R&D which says “My biggest competitor today is an individual with an idea.”
I don’t suppose he means that my idea for a washing detergent, even if it’s a really good idea, would be an immediate threat to P&G’s Ariel sales worldwide. If however I had a really popular video about it on You Tube and some sort of distribution deal, then I start to get his point.
Evian’s roller babies viral has just perambulated into the Guinness Book of Records with 45 million views, making it the daddy viral to date but even one for a mattress warehouse in Warrington has clocked up over 700,000 views with their decidedly low tech mattress dominoes world record attempt.
Video content is undoubtedly hot and going to get hotter. Last week Google’s Eric Schmidt, visioning the internet in five years time sees faster broadband, dominant Chinese entries and lots more video.
Here’s the mattress one:
Hhhmm, I’m sure that contravenes warehouse procedures, LOL!
[...] is obviously more important, especially on a Friday and Wand, the agency that brought us the mattress dominoes viral could be on to another winner with this one for their responsible rubbish clearance client [...]