Interesting stats however I’d expect more disclosure of the methodology -
Who are the “259 marketers” surveyed?
Where are they from?
How were they approached?
etc.

Also I’m curious as to what’s considered “Social Media” content for the purpose of the survey?

Doe it include upload of video or only social networks activity & Twitter?

I think businesses often delay the step into video as they perceive it as being complex or costly compared to other social media activity when the truth is video can be created easily and at no cost: http://blog.treepodia.com/2010/01/the-first-rule-of-video-is-you-dont-talk-about-video

Cheers,
Mike