Marketers invest in social media content
Marketers expect to allocate a third of their budgets to creating content in 2010, up from 11% in 2009, the annual survey from Junta 42 has revealed.
Social media, e-newsletters and blogs remain the top favoured content channels, with mobile the fastest growing segment.
The survey of 259 marketers also found that small businesses spend twice as much on content as large ones do.
Overall, 60% of marketers planned to increase spend on content in 2010.
Related research from Hubspot shows that small business blogging generates 55% more website visitors and 102% more Twitter followers.
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Hi,
Interesting stats however I’d expect more disclosure of the methodology –
Who are the “259 marketers” surveyed?
Where are they from?
How were they approached?
etc.
Also I’m curious as to what’s considered “Social Media” content for the purpose of the survey?
Doe it include upload of video or only social networks activity & Twitter?
I think businesses often delay the step into video as they perceive it as being complex or costly compared to other social media activity when the truth is video can be created easily and at no cost: http://blog.treepodia.com/2010/01/the-first-rule-of-video-is-you-dont-talk-about-video
Cheers,
Mike