IKEA launch Malmo store via Facebook
Posted by Ross Furlong, 25/11/09
IKEA launched their new Malmo store via Facebook this autumn, setting up a profile for the store manager Gordon Gustavsson, who regularly uploaded images from the store. The clever part was that items of furniture were given free to the first person to tag their name to a product in the image. Created by Swedish agency Forsman and Bodenfors
| Category: Facebook, social media
excellent example engaging customers and using social media with sense…
thanks for sharing!
thanks aniludice, it’s all about the idea these days with such low barriers to production