HBO’s ‘How to Make It in America’ premieres on YouTube

The first episode of the latest series from HBO, the esteemed makers of shows including The Sopranos and The Wire, is premiering on YouTube prior to its network launch on Sunday.

‘How to Make It in America’, starring Bryan Greenberg (One Tree Hill), Eddie Kaye Thomas (American Pie) and rapper Kid Cudi, follows the escapades of two twenty-something New Yorkers trying to ‘Make It’ in the fashion business.

The YouTube marketing approach for HBO follows the success of ‘The United States of Tara’ which launched online last year, notching up more than 500,000 YouTube views on its first day.

YouTube is believed to be actively pursuing deals with programme makers while cable channels are seeing the potential for social media promotion of new releases via YouTube.

Sadly the pilot episode is blocked on UK YouTube so here’s the trailer instead: