Having steadfastly refused to ‘do a Cherie’ Sarah Brown has finally stepped out of the shadows today and by introducing her husband at the Labour Party Conference, set the tone for a speech which appears to be doing the impossible in inspiring the party to get behind their beleaguered party leader – at least for a while.

A former Brunswick PR, Sarah Browns appearance reminds us that Gordon is not just a politician but a family man who cares about people and the country. OK, he’s never going to be a charismatic speaker but by demonstrating his human side and his party’s past achievements, he’s going some way to re establish his leadership on a solid footing.

Alistair Campbell had also been drafted in to handle the BBC’s coverage of the speech in a dual with John Sopel and appears to be winning,

Nice to see PRs doing a decent job for Labour at last.