Google CEO Eric Schmidt announced on Twitter on Saturday that ‘hell has indeed frozen over’ and that Google would run its first TV ad during the Super Bowl last night, called Parisian Love

“We didn’t set out to do a Super Bowl ad, or even a TV ad for search,” Chief Executive Officer Eric Schmidt said in a blog posting yesterday. “Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”

Google’s decision is being seen as the latest move in their strategy to attract more commercial advertisers and programme makers from TV to YouTube.

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