Google expert recommends social media to boost site traffic

Maile Ohye, manager of Google’s Webmaster Central Blog, laid out her blueprint for a social media, content and SEO optimised website in an interview with TopRank’s online marketing blog last week.

The question that caught our attention was to do with how she sees the role of social media within website marketing activity, particularly in relation to SEO.

Here’s what she said:

“I think having a solid site: great content, good experience for users (intuitive navigation, responsive), descriptive page titles, standardized URL structure, etc., is of primary importance. A strong site is the foundation where you’ll likely make your online conversions. Once this foundation is established, the social media approach helps drive traffic, builds excitement (and inbound links), that you’ll be able to capitalize on with your solid site.”