Comments on: Fortune 100 companies failing on Twitter http://www.furlongpr.com/fortune-100-companies-failing-on-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=fortune-100-companies-failing-on-twitter Furlong PR is a London PR Agency specialising in social media, blogs, SEO & media relations Wed, 09 Nov 2011 19:41:47 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: 29% of top US marketers using social media | Furlong PR http://www.furlongpr.com/fortune-100-companies-failing-on-twitter/#comment-973 29% of top US marketers using social media | Furlong PR Mon, 23 Nov 2009 08:16:59 +0000 http://www.furlongpr.com/?p=1543#comment-973 [...] findings back up Weber Shandwick’s research released last week which found that 73% of Fortune 100 companies are not using Twitter, even though they have an average of 5.5 Twitter accounts between [...] [...] findings back up Weber Shandwick’s research released last week which found that 73% of Fortune 100 companies are not using Twitter, even though they have an average of 5.5 Twitter accounts between [...]

]]> By: Ellen Z. Elwell http://www.furlongpr.com/fortune-100-companies-failing-on-twitter/#comment-972 Ellen Z. Elwell Wed, 18 Nov 2009 21:18:22 +0000 http://www.furlongpr.com/?p=1543#comment-972 Very few people or companies who get into Twitter realize how much study and work is involved to tweet for "results." They see the medium in either/or: either it's for personal chatter...or for selling products or services. Part of the problem is the extreme amount of time one must "invest" in using twitter to meet specific, targeted goals. The training cycle (which must include study + trial & error) is long - especially when one finally gets into aps. The only solution is for a company to hire someone full- or part-time to become the face and voice. Very few people or companies who get into Twitter realize how much study and work is involved to tweet for “results.” They see the medium in either/or: either it’s for personal chatter…or for selling products or services.

Part of the problem is the extreme amount of time one must “invest” in using twitter to meet specific, targeted goals. The training cycle (which must include study + trial & error) is long – especially when one finally gets into aps.

The only solution is for a company to hire someone full- or part-time to become the face and voice.

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