Facebook overtakes Google as most visited website
Facebook overtook Google as the most visited site in the US last week.
Figures for week ending 13th March, released by Hitwise shows Facebook visits accounted for 7.07 percent of all websites, compared to 7.03 percent for Google.
Facebook has temporarily spiked ahead of Google before, on Christmas Eve and Christmas Day 2009 but Hitwise charts show that Facebook, with more than 400 million members, may now surge ahead of Google permanently.
Membership growth is one factor, the rapid rise in social gaming another, with games like Mafia Wars generating nearly 10 million Facebook fans.
Facebook’s marketshare of visits has grown 185% in a year, compared to Google’s 9% rise in the same period.
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Now Facebook needs to figure out how to monetize all that traffic and actually turn a profit. If you can’t convert traffic into a revenue stream, you’re not going to be in business for very long.