Dove takes serious message viral

The most successful recent brand video virals have been humour driven – Heineken, Old Spice, which makes Dove’s top 5 viral unusual, as it makes a serious point about billboard model images to promote Dove’s ‘campaign for real beauty’. It also manages to achieve that difficult social thing of not appearing ‘fake’ in anyway. 11.5 million views to date. There’s no embed code so click to watch here