While the twenty year old USA today focus group ‘ad meter’ judged Snickers to be the favourite Super Bowl ad this year, Doritos has emerged as the favourite ad measured online, according to several different buzz monitors.

Colle & McVoy’s Squawq registered 35,000 tweets about the brand sent during the game, two thirds after its ‘house rules‘ ad (below).

Doritos also generated the most talk and highest sentiment according to BrandBowl2010 plus the most positive tone online, according to Zeta Interactive - 96 percent positive, 13 percent up from before the game.

YouTube’s Ad Blitz verdict is still to come in but on rival video sharing site Hulu, Doritos was once again the most liked ad though Motorola’s ‘Megan Fox Photo’ was the most viewed.

Measured over a longer period, from December, Alterion SM2 found that Focus on the family, with its controversial pro-life content, generated the highest volume of activity.

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