Comments on: Charmin loo roll hires bog bloggers http://www.furlongpr.com/charmin-loo-roll-hires-bog-bloggers/?utm_source=rss&utm_medium=rss&utm_campaign=charmin-loo-roll-hires-bog-bloggers Furlong PR is a London PR Agency specialising in social media, blogs, SEO & media relations Wed, 09 Nov 2011 19:41:47 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Febronia http://www.furlongpr.com/charmin-loo-roll-hires-bog-bloggers/#comment-769 Febronia Sun, 01 Nov 2009 09:17:40 +0000 http://www.furlongpr.com/?p=1204#comment-769 I think this in an incredibly interesting consumer driven strategy. Consumers have always been recognised as important brand advocates and we have all recognised the increasing power of WOM. This takes things one step further integrating brand advocacy with the social media networks and putting the brand out there with the people, with the capacity to have extensive reach and honest discussion. Incredibly powerful and fun, with a prestigious location to boot. Well done! I think this in an incredibly interesting consumer driven strategy. Consumers have always been recognised as important brand advocates and we have all recognised the increasing power of WOM. This takes things one step further integrating brand advocacy with the social media networks and putting the brand out there with the people, with the capacity to have extensive reach and honest discussion. Incredibly powerful and fun, with a prestigious location to boot. Well done!

]]> By: Callum http://www.furlongpr.com/charmin-loo-roll-hires-bog-bloggers/#comment-768 Callum Thu, 29 Oct 2009 08:35:36 +0000 http://www.furlongpr.com/?p=1204#comment-768 Hardly surprising to see another brand finally latch on to social media. The closeness of 'blog' to a moniker associated with this type of product must be a marketers dream however! Regardless, many brands fail to realise that less, more considered, social media exposure is better than a widespread experiment. Social media adds value when conducted well, but consumers have to have a reason to want to interact with your brand online in the first place. I'm not sure whether loo roll falls into this category. Hardly surprising to see another brand finally latch on to social media. The closeness of ‘blog’ to a moniker associated with this type of product must be a marketers dream however!

Regardless, many brands fail to realise that less, more considered, social media exposure is better than a widespread experiment. Social media adds value when conducted well, but consumers have to have a reason to want to interact with your brand online in the first place. I’m not sure whether loo roll falls into this category.

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