Archive for the ‘YouTube’ Category
BP leads with social media in Gulf of Mexico crisis
BP is using Facebook, Twitter, YouTube & Flickr, ahead of traditional media, to publish updates on the Gulf of Mexico clean-up and organise press calls.
News that the massive containment dome to be placed over one of the leaks had arrived above the leak off the Louisiana shore appeared first on the popular social media sites. So did word that controlled burns of the oil slick would go ahead on Wednesday after a week of bad weather.
A Facebook page launched by the joint U.S. and BP spill response team, has more than 12,000 followers.
They have access to photos, spill-trajectory maps generated by the government, video on topics including the controlled burns by BP, and summaries of daily news briefings.
BP America’s Twitter site, has over 2,800 followers.
“We want to ensure that we can get out information about the response to this incident and spill as rapidly and widely as possible,” David Nicholas, a BP spokesman wrote in an email.
Last night, pictures of the containment chamber BP has developed to plug the spill, being lowered into the water, were released on their Deepwater Horizon Website.
(source: Reuters)
Posted by David Greaves , 07/05/10,
Tories hijack ‘YouTube vote’ on election day
The Conservative party has circumvented the ban on party broadcast advertising during election day, booking the main ad unit on YouTube’s home page from midnight to 10 pm tonight, when polls close.
The party aims to harness the emotive power of broadcast media to influence UK YouTube viewers, estimated by ComScore (Feb 2010) to be streaming 88 million videos a day, though how many access the site via the home page remains unknown.
The move is also calculated to block any of the other parties from similarly hijacking the ‘YouTube vote’.
“Our YouTube homepage ad on polling day lets us take our message of change to millions of people – ensuring we’ll be the only party reaching a mass audience online,” a spokesperson for the Conservatives said.
Online video views up 37 percent in UK
Online video views in the UK are up 37%, climbing from 4 billion to 5.5 billion views, according to comScore’s latest video matrix report.
YouTube continues to be a chief driver, with Google sites overall up 17%, though comScore has noticed a trend towards longer format video viewing in the UK, something also seen in the US, with views of BBC sites, for example, up 143% on last year.
“In particular, we’ve seen eyeballs move towards the online channel to watch more long-form, professional video content, such as popular broadcast network TV shows” says comScore director Mike Read.
Some marketers are keen to exploit the growth in video viewing, Reckitt Benckiser, owner of brands including Nurofen, Finish & Calgon is doubling spend on online video to $40 million this year, according to a report in Ad Age.
Old Spice dominates viral video chart
Iconic ’70’s aftershave Old Spice, continues to dominate Ad Age’s viral video charts with positions one and four, while their creative agency, Wieden & Kennedy are also authors of the very clever Tiger Wood’s Nike ad at number two. NMA’s UK viral chart has the latest, ‘Will it blend?’ at the top – ipad version. Here’s all four for Friday:
Lady Gaga’s ‘Bad Romance’ most watched YouTube video of all time
Lady Gaga’s ‘Bad Romance‘ is now the most watched YouTube video of all time, with 180 million views, overtaking the home video phenomenon “Charlie bit my finger.”
Last month Gaga became the first artist to break a billion views on Vevo/YouTube with the combined views of three hits -’Poker Face’, ‘Just Dance’ and ‘Bad Romance’.
Lady Gaga breaks one billion video views
Lady Gaga has become the first artist to break a billion views on Vevo/YouTube reports Mashable, the combined views of three hits -“Poker Face” (374,606,128), “Just Dance” (272,941,674) and “Bad Romance” (360,020,327).
Her latest release, “Telephone” a 9 minute epic co-starring Beyonce is already up to 23 million views on Vevo. I find it strangely compelling, not so much the music as the visual imagery – the police tape bikini is a bit special..
Google runs first TV ad at Super Bowl
Google CEO Eric Schmidt announced on Twitter on Saturday that ‘hell has indeed frozen over’ and that Google would run its first TV ad during the Super Bowl last night, called Parisian Love
“We didn’t set out to do a Super Bowl ad, or even a TV ad for search,” Chief Executive Officer Eric Schmidt said in a blog posting yesterday. “Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”
Google’s decision is being seen as the latest move in their strategy to attract more commercial advertisers and programme makers from TV to YouTube.
Bridgestone Super Bowl teaser nears one million views on YouTube
Bridgestone has stolen a march on its Super Bowl advertising rivals with a viral teaser nearing one million views, putting it at number three in this week’s viral chart, behind Evian’s Roller Babies and Walmart’s Clown.
Though it was down to one million views this week, Evian’s viral has now clocked up 18 million views since it was released seven months ago, begging the question, if it costs $3 million for a 30 second Super Bowl ad slot reaching 100m TV viewers and $0 for a 60 second viral reaching 18m online, will more marketers do a Pepsi and abandon their Super Bowl slots in the future?
Toyota apologises to customers on YouTube
Two weeks after Toyota announced the recall of an estimated 8 million vehicles worldwide due to a sticky accelerator problem, some rear guard PR work has surfaced in the form a video apology from the company’s US President & COO, Jim Lenz.
Two versions have been created, one on a recall website page, accompanying a formal letter of apology and a longer, stranger version on YouTube that includes promotional clips of Toyota models, zooming photos of the USA HQ and cars being made in the factory, presumably cut from an old corporate video.
Watching Jim Lenz explain that he wouldn’t put his family and friends in a Toyota if they weren’t safe is reminiscent of MP John Gummer feeding that beefburger to his 4 year old daughter at the height of the UK BSE crisis in 1990.
In the US, Toyota’s reaction to the crisis has also been criticised for being too late and too centralised, not allowing local dealers to communicate quickly with their customers or enabling a dialogue online. Toyota’s general Facebook page, which has 70,000 fans, presumably mostly customers, directs enquiries to their static website recall page. Read the rest of this entry »
Hitler parody of Hitler parodies – when memes eat themselves
So now there’s a Hitler parody ranting at all the other Hitler parodies on YouTube, this meme craze must surely have eaten itself now, unless someone creates a parody of a parody of a parody, but that would be ridiculous..
