Archive for the ‘YouTube’ Category
Old Spice splash social all over – how good is this campaign?
Following the viral success of their YouTube videos starring former Seattle Seahawks wide receiver Isiah Mustafa, retro aftershave brand Old Spice has taken their social media experiment a step further, inviting questions via Twitter that Mustafa then answers on YouTube. One answer to a question from eminent Hollywood blogger Perez Hilton has clocked up 169K views on its own. Inspired.
Posted by Bronwen Moore , 15/07/10,
YouTube crowdsources Ridley Scott movie
YouTube has announced a film project in collaboration with Ridley Scott & The Sundance Film festival to make a movie created from public video submissions.
YouTube describe the “Life in a day” project as: ‘a historic cinematic experiment that will attempt to do just that: document one day, as seen through the eyes of people around the world.’
Top 5 World Cup brand virals
While official Fifa sponsor Coca Cola has been fighting it out with unaffiliated arch rival Pepsi in the World Cup viral video stakes for the last 3 months, with 853K and 670K views respectively, Nike’s ‘Write the future’ has stormed through to 15m views in just 3 weeks. Carlsberg with 561K and Puma 390K rank fourth and fifth. Here they are:
Johnnie Walker online video wins international ad prize
BBH London won Best in Show at the 35th One Show awards last night for this six minute online video for Johnnie Walker whisky starring Robert Carlyle:
The wildfire growth of social media in 4 minutes [Video]
Erik Qualman’s music-enhanced, statistics-based video of social media’s wildfire growth was one of the B2B viral video hits of last year. With social media moving so quickly, he’s already updated it for May 2010 with yet more revelatory intelligence, including that Facebook has now overtaken it’s own country of origin as the third largest by population in the world, behind India and China. When Zuckerburg was programming ‘the facebook.com’ – as described in David Kirkpatrick’s new book, he knew he was on to something big, but this!?
BP leads with social media in Gulf of Mexico crisis
BP is using Facebook, Twitter, YouTube & Flickr, ahead of traditional media, to publish updates on the Gulf of Mexico clean-up and organise press calls.
News that the massive containment dome to be placed over one of the leaks had arrived above the leak off the Louisiana shore appeared first on the popular social media sites. So did word that controlled burns of the oil slick would go ahead on Wednesday after a week of bad weather.
A Facebook page launched by the joint U.S. and BP spill response team, has more than 12,000 followers.
They have access to photos, spill-trajectory maps generated by the government, video on topics including the controlled burns by BP, and summaries of daily news briefings.
BP America’s Twitter site, has over 2,800 followers.
“We want to ensure that we can get out information about the response to this incident and spill as rapidly and widely as possible,” David Nicholas, a BP spokesman wrote in an email.
Last night, pictures of the containment chamber BP has developed to plug the spill, being lowered into the water, were released on their Deepwater Horizon Website.
(source: Reuters)
Tories hijack ‘YouTube vote’ on election day
The Conservative party has circumvented the ban on party broadcast advertising during election day, booking the main ad unit on YouTube’s home page from midnight to 10 pm tonight, when polls close.
The party aims to harness the emotive power of broadcast media to influence UK YouTube viewers, estimated by ComScore (Feb 2010) to be streaming 88 million videos a day, though how many access the site via the home page remains unknown.
The move is also calculated to block any of the other parties from similarly hijacking the ‘YouTube vote’.
“Our YouTube homepage ad on polling day lets us take our message of change to millions of people – ensuring we’ll be the only party reaching a mass audience online,” a spokesperson for the Conservatives said.
Online video views up 37 percent in UK
Online video views in the UK are up 37%, climbing from 4 billion to 5.5 billion views, according to comScore’s latest video matrix report.
YouTube continues to be a chief driver, with Google sites overall up 17%, though comScore has noticed a trend towards longer format video viewing in the UK, something also seen in the US, with views of BBC sites, for example, up 143% on last year.
“In particular, we’ve seen eyeballs move towards the online channel to watch more long-form, professional video content, such as popular broadcast network TV shows” says comScore director Mike Read.
Some marketers are keen to exploit the growth in video viewing, Reckitt Benckiser, owner of brands including Nurofen, Finish & Calgon is doubling spend on online video to $40 million this year, according to a report in Ad Age.
Old Spice dominates viral video chart
Iconic ’70’s aftershave Old Spice, continues to dominate Ad Age’s viral video charts with positions one and four, while their creative agency, Wieden & Kennedy are also authors of the very clever Tiger Wood’s Nike ad at number two. NMA’s UK viral chart has the latest, ‘Will it blend?’ at the top – ipad version. Here’s all four for Friday:
