Archive for the ‘Video SEO’ Category

Online video views in the UK are up 37%, climbing from 4 billion to 5.5 billion views, according to comScore’s latest video matrix report.

YouTube continues to be a chief driver, with Google sites overall up 17%, though comScore has noticed a trend towards longer format video viewing in the UK, something also seen in the US, with views of BBC sites, for example, up 143% on last year.

“In particular, we’ve seen eyeballs move towards the online channel to watch more long-form, professional video content, such as popular broadcast network TV shows” says comScore director Mike Read.

Some marketers are keen to exploit the growth in video viewing, Reckitt Benckiser, owner of brands including Nurofen, Finish & Calgon is doubling spend on online video to $40 million this year, according to a report in Ad Age.

Two good, one bad as Adrian Chiles might say on a Sunday, Campaign’s top rated viral of 2009 – T-Mobile Dance by Saatchi & Saatchi, followed by Mumbrella’s Australian top rated – ‘The best job in the world’ (7th on Campaign’s top ten) and lastly, Mumbrella’s Turkey of the year? Chrysler Jeep Spring Break – it’s a bit of a shocker.

The Webby Awards top ten most influential internet moments of the decade, released yesterday has 2006 as the year the online video revolution started “flooding cyberspace with an array of professional and not-so-professional videos” and a quick spin around You Tube this morning confirms that there’s still either TV production quality footage or amateur goofing around, with not much in between.

At the professional end, Stella Artois has dropped back four decades, to 1963 with an eight part, faux retro online TV show to push its green credentials – Le Recyclage de Luxe Show, created by Mother and marketed through Facebook and Twitter. As we’re now watching an average of 10.8 hours of online video a month, according to Comscore and good content is now sprayed around freely on social networks, the days of a predominantly You’ve-been-framed-Tube may be drawing to an end.

While video didn’t quite kill the radio star, as the Buggles No1 hit predicted 30 years ago, it certainly diluted the influence of stations like Radio 1, fallen from its 20 million listener, late ’70’s peak to around 11 million today.

Google’s introduction of You Tube into video search results a year after it acquired the online phenomenon, could turn out to be the event that triggered a similar decline in text led SEO.

Video SEO will suit some businesses better than others.  If you put ’motivational speaking’  into a Google web search today, two videos of Peter Bland and Ruben Gonzalez appear, naturally enough, what better format to promote motiovational speaking. The textual results around them look bland in comparison. Read the rest of this entry »