Archive for the ‘Twitter’ Category
Old Spice splash social all over – how good is this campaign?
Following the viral success of their YouTube videos starring former Seattle Seahawks wide receiver Isiah Mustafa, retro aftershave brand Old Spice has taken their social media experiment a step further, inviting questions via Twitter that Mustafa then answers on YouTube. One answer to a question from eminent Hollywood blogger Perez Hilton has clocked up 169K views on its own. Inspired.
Shane Warne flames British Airways on Twitter
Shane Warne, an unlikely consumer hero has spoken out for the oppressed air traveller everywhere in eight vitriolic tweets sent from his first class British Airways seat on Friday night.
Flying to a poker tournament in Las Vegas from London, Warne blasted the seating plan, the broken air conditioning, the pilot’s constant interruptions, but had the greatest beef for BA’s cabin staff:
“Look I’m very lucky to travel first class, but the way British airways have spoken to the people and treated everyone, is a disgrace..”
“They spoke to this young family in front of me like they were criminals, they where traveling first class to, so rude and abnoxious”.
The influence of Warne’s comments is expanding exponentially, from his 116K followers on Twitter, to the electronic Telegraph’s 3m+ unique users and a similar number on Mashable’s worldwide readers. Pretty soon the incident will be famous and BA’s reputation will sport another sizeable dent. Read the rest of this entry »
Social media drives 15% of traffic to B2B websites
Social media sites now account for nearly 15% of referral traffic to B2B websites that have a social media presence, according to the LeadForce1 analysis of 4.4 million leads analysed over a three-month period.
LinkedIn is the top referrer, accounting for 27.1% of traffic to B2B sites, followed by Wikipedia (16.8%).
Bookmarking site Reddit (18.4%) and developer site Dzone (13.0) also feature prominently, though this is probably due to the relatively high number of tech companies included in the study.
Meanwhile, Twitter accounts for just 9.5% of referred traffic to B2B sites and Facebook 6.9%.
Visitors referred to B2B websites from LinkedIn are more interested in finding out about the people within a company rather than what the company does: The most frequently visited Web pages are “management team” pages (13.76%) and “contact us” pages (13.49%). Read the rest of this entry »
The most beautiful tweet ever tweeted
According to the Hay Festival’s competition to find the most beautiful tweet ever tweeted, announced by Stephen Fry it is this, from a Canadian Marc MacKenzie:
“I believe we can build a better world! Of course, it’ll take a whole lot of rock, water & dirt. Also, not sure where to put it.”
Organisers of the festival that said the definition of the most beautiful tweet fell into a number of different categories, including the most eloquent, most evocative or the best pun.
Entrants were sent to Hay Festival’s Twitter account.
Tweets short-listed included SyfretJ’s “The blackbird’s tweet is fairer yet than all man can muster” and “Beauty is in the mind of the retweeter” by TheEponymousBob.
Source: BBC News
McDonald’s signs up for Facebook’s geo-targeting service
Global fast food giant McDonald’s has reportedly signed up to leverage Facebook’s imminent location-based status updates, which will allow brands to target consumers with geographically relevant marketing. The new location feature could launch as soon as this month in the US.
George Nimeh, Managing Director of agency Iris Digital told Brand Republic this week that the service was a natural fit for Facebook and a big draw for brands – as long as they keep the service fun as well as functional.
Karsten Weide, Research Vice President for digital media and entertainment at consultancy IDC agrees, adding: “Being associated with brands can be cool… Whether a lot of people think it is cool to be associated with McDonald’s is a different question.”
Whatever the result, the fast food’s giant foray into location-based advertising will make a great case study for our tolerance of this type of advertising. Read the rest of this entry »
BP leads with social media in Gulf of Mexico crisis
BP is using Facebook, Twitter, YouTube & Flickr, ahead of traditional media, to publish updates on the Gulf of Mexico clean-up and organise press calls.
News that the massive containment dome to be placed over one of the leaks had arrived above the leak off the Louisiana shore appeared first on the popular social media sites. So did word that controlled burns of the oil slick would go ahead on Wednesday after a week of bad weather.
A Facebook page launched by the joint U.S. and BP spill response team, has more than 12,000 followers.
They have access to photos, spill-trajectory maps generated by the government, video on topics including the controlled burns by BP, and summaries of daily news briefings.
BP America’s Twitter site, has over 2,800 followers.
“We want to ensure that we can get out information about the response to this incident and spill as rapidly and widely as possible,” David Nicholas, a BP spokesman wrote in an email.
Last night, pictures of the containment chamber BP has developed to plug the spill, being lowered into the water, were released on their Deepwater Horizon Website.
(source: Reuters)
50 percent of B2B marketers don’t blog or tweet
B2B marketers are equally split in their take up of blogs and social media and are bottom line focussed, a US survey has found.
50% of B2B marketers in the Genius.com/BtoB magazine survey said they don’t blog, 49% don’t use Twitter, 43% don’t use Facebook and 25% don’t use LinkedIn.
Many are also not using Adwords or SEO tools.
The key success measurement for B2B marketers is revenue, with 61% focussed on revenue generation, followed by sales agreements (40%) and qualified leads (39%).
Over five times more marketers cite revenue generation as a key metric than they do website traffic or impressions (12%) or click-through rates (12%).
Jimmy Choo social media campaign kicks off
Jimmy Choo has pioneered a location based social media campaign around London, using Foursquare, Twitter & Facebook to promote their new trainers.
The concept, developed by FreshNetworks, is that you can follow a pink bag of Jimmy Choo shoes around a variety of smart locations in London, and if you manage to intercept them, they’ll give you a pair of trainers free.
While Foursquare is relatively unknown in the UK compared to the US, the resolutely upmarket locations are also posted on Twitter & Facebook and have ranged from Harvey Nichols and Sloane Square to the inside of a Bentley.
The ‘CatchAChoo’ campaign currently has 408 Facebook friends, 825 Twitter followers and around 585 Foursquare friends. No doubt the most marketing benefit is to be had from publicity about the campaign itself, which has been reported over the last couple of days. Read the rest of this entry »
Twitter is marketers’ favourite marketing tool
Twitter is the preferred tool of marketers, closely followed by Facebook, a survey by online business magazine, SocialMediaExaminer.com has found.
The 2010 Social Media Marketing Industry Report, which canvassed opinion from almost 2,000 marketers, indicated that 88% of marketers use Twittter, while 87% use Facebook.
In third place was the online professional networking platform, LinkedIn, with 78% usage while 70% used blogs. Online video sites such as YouTube had the next-highest usage rate, at 46%.
An earlier version of this survey, released in 2009, found that blogs were in second place at 79%, and Facebook in fourth place at 77%. This would suggest that Facebook is growing in popularity for marketing and PR purposes. Another interesting finding was that men were significantly more likely than women to use YouTube or other video marketing tools. Read the rest of this entry »
Posted by Ross Furlong , 28/04/10,
in Facebook, Twitter, blogging, online video, social media | 
No Comments »
Six secret Twitter stats from Chirp
Twitter has long kept secret the number of its registered users, reports Adweek, however the figures were finally revealed at the company’s Chirp Conference on April 14, along with a few other key stats:
