Category: SEO
80% of visitors to company blogs are coming for the first time, a survey from Compendium has revealed.
The findings suggest that a company blog is more important as a new business tool than was previously thought.
First time visitors come from two major sources, referring sites and search engines, confirming that good quality content that is keyword optimised, will pull traffic to company sales funnels.
Research amongst Furlong PR customers suggests that 75% of blog traffic comes from social networking sites and 25% from SEO.
Compendium’s survey also looked at use of Twitter. Approximately 43 percent of companies surveyed had established a Twitter account.
Twitter usage was highest among B-to-B companies with 87 percent maintaining an account.
StrongMail’s survey of marketer’s spend intentions for 2010, in a flat market, shows the upstarts email, social media and search continuing to cannibalise poor old direct mail and events while advertising remains unmoved.
PR comes in fourth, with a small net gain – damned with faint praise, which begs the question, where does PR fit in an increasingly online world?
Do marketers see PR as just about media relations, just more online than in print these days? I suspect yes. Certainly I don’t think they see PR as the natural place to look for social media or email content, definitely not search, yet these should be natural areas for PR people.
While many marketers say they are going to spend more on social media, they are still going to have a hard time negotiating a separate budget for it, which leaves the door open a crack. More »
Some 400 years after the gunpowder plot was revealed, political blogger Guido Fawkes is doing a better job than his namesake in laying explosive content at Westminster, particularly in the area of MP’s expenses.
While Guido plots content for his blog, the overarching battle for online visibility races on. On one flank you have the keyword and link focussed techy SEO practitioners wearing various shades of hat, white, grey & black, creating text bristling with optimisation. On the other side, PR and digital agencies advance steadily into SEO territory with content crafted to build brand reputation online with social media levers attached.
The arrival of Twitter has changed the game again and lately, in favour of the content providers. Link building has long been the covert weapon of choice for SEO experts but with Google publishing Twitter posts, content providers suddenly have a powerful new link building tool all of their own. More »
