Sarah Brown, who remains the UK’s most powerful political Twitter voice with 1.1 million followers, posted a video on YouTube yesterday to explain how she will use her Twitter account now the election has been called.
While she says “I’m not really going to change anything” continuing to report on her day as usual, she also says “of course I’m going to be out there campaigning to re elect a Labour government.”
The message seem to be that while there will be no overt political messages contained in her daily tweets, she will still be looking for ways to bolster the PM’s campaign, perhaps explaining the appearance of several photos of Gordon kicking off his campaign via Twitpic yesterday.
It may be that the prime minister’s wife may bring her Twitter power to bear in pictures rather than words in the run up to the election, using a sort of Twitter enhanced photojournalism approach to electioneering.
The one above titled “only quiet moment of the day as More »
29 percent of us would vote for The Green Party in the UK General Election, based on policies alone, a live online survey of more than 17,000 voters has discovered.
The survey, set up by Vote For Policies is aimed at helping voters compare the policies of six UK political parties in a choice of nine major policy areas – Crime, Democracy, Economy, Education, Environment, Europe, Health/NHS, Immigration & Welfare.
When you take the survey you don’t know which policy relates to which party until the end when your real political preferences are revealed.
Vote For Policies is the brain child of three website developers who decided to try and help voters make decisions based on policies, not personalities.
“There’s a lot of personality focused, negative spin distracting voters from what really matters – improving how we live, ” explains one of the founders, Matt Chocqueel-Mangan, “our aim is to help voters make a more informed, unbiased decision about which party to vote for.”
New York City ballet dancers are offering followers an insight into the normally opaque world of professional ballet dancing, The New York Times reports today.
And it’s no air brushed version, with dancers revealing the pain they suffer for their art: “Hi, I’m Devlin and I’m an MRI-aholic” reads one. “Once again I took 2 days off this week. My body is wrecked. At the chiropractor now getting fixed.” says another.
One dancer, Mr Alberda even indicated a possible dispute with ballet master in chief, Peter Martins, writing “I’ve heard the voice of God and he is an angry God with a Danish accent who doesn’t like my acting”
Management of the ballet is taking a relaxed attitude towards the tweeting, City Ballet’s Katherine E. Brown said: “We rely on them to use their good judgement and discretion. We really don’t put parameters around it for them. This is really their personal thing.”
The deli made famous by When Harry Met Sally – Katz’s was so packed today, that it was actually trending on foursquare. I counted nine people checked in and on the premises – which gives an idea of how popular foursquare and the deli are here.
I’ve been in New York for three days and picked up as many badges, newbie, explorer and the best one – school night – for checking in after 3 am on a week night, though its a bit of a cheat, having more to do with jet lag than late night festivities.
We’re here for one more night and so I’m still holding out to become mayor of the hotel we’re in but bearing in mind the demographics of this place, next door to an Apple store in the meatpacking district, I’ve probably more chance of becoming the actual mayor.
I checked in at Econsultancy earlier in the week, the mayor of which is the inestimable Rebecca Lieb, who remains the mayor of The Eagle in Clerkenwell she tells me, which says something about foursquare take up in the UK at the moment. More »
Lady Gaga has become the first artist to break a billion views on Vevo/YouTube reports Mashable, the combined views of three hits -“Poker Face” (374,606,128), “Just Dance” (272,941,674) and “Bad Romance” (360,020,327).
Her latest release, “Telephone” a 9 minute epic co-starring Beyonce is already up to 23 million views on Vevo. I find it strangely compelling, not so much the music as the visual imagery – the police tape bikini is a bit special..
B2B marketers intend to increase spend on social media by 43% in 2010, while overall marketing budgets remain static, a survey by US research firm Outsell has reported.
However, when asked which social media sites carried the most influence for B2B marketers, surprisingly, Facebook was considered effective by the most respondents – 51%, followed by LinkedIn – 45% and Twitter – 35%.
As eMarketer points out, this is at odds with Hubspot’s survey of lead generation amongst North American B2B marketers where 45% considered LinkedIn most effective with Facebook at 33%.
The contradiction perhaps reveals a gap between understanding that social networking is important and knowing how to implement a social media strategy in the B2B market. I’m with Hubspot, LinkedIn is definitely the better route for B2B marketers at this point, combined with Twitter.
The well choreographed Mark Owen affair unfolding in the British papers is a lesson in how celebrity indiscretions can be managed without apparent loss of reputation or a dent in earning power.
The photos of sad, charmingly scruffy Owen, reflecting we imagine, his tortured, repentant state – his downcast yet forgiving wife at the door of their Wandsworth home – it’s so right, it could be from a Take That Christmas video.
And there’s the killer reference to Robbie Williams, Owen’s pal who is helping him through his alcohol problems – the perfect image reference point. Whoever put this together is some sort of PR Jedi.
The Tiger Woods affair(s), on the other hand was not so much image management, as a cautionary tale. Woods finally hired a PR adviser this week – Ari Fleischer whose previous clients include..George W Bush.
Fleischer has some experience of golf related issues – back in 2002 it was Bush’s antics on the golf course rather than off it that caused a few red faces, specifically this video clip: More »
A survey into the perceived risks of social networking to organisations has found most employers unprepared for potential employee misuse, according to Brisbane City News.
Conducted by social media legal specialists, Rostron Carlyle, spokesperson Malcolm Burrows, said while 76 per cent of respondents claimed they used social networking sites at work, 54 per cent said their work place did not have a social media policy.
“When it comes to legal safeguards, it seems most are unsure what to do, or simply underestimate the dangers involved,” Burrows said. “Social media comes with serious risks, such as loss of confidential information, breach of copyright and privacy, discrimination, defamation, even infringement of industry specific legislation.”
The survey also found that while 55 per cent of companies fear social media will affect their business reputation, few precautions have been put in place to protect it. More »
During an average PR week, there’s usually a journalist somewhere moaning online about how PR people pitch to them, typically large attachments that crash in-boxes, irrelevancy or email box bombing.
No doubt you could hear the same number of moans from PR people about journalists, tales of junior account handlers reduced to tears, staggering arrogance, but of course you don’t, because you don’t bite the hand that feeds your client’s stories into the marketplace, you bite your tongue instead.
Having said that, it’s understandable that journalists may occasionally crack under an onslaught of badly researched pitches, inspiring no doubt this funny send-up of a silicon valley start-up PR embargo. I shouldn’t laugh, but I did.
Sarah Brown, who remains the UK’s most powerful political Twitter voice with 1.1 million followers, posted a video on YouTube yesterday to explain how she will use her Twitter account now the election has been called.
29 percent of us would vote for The Green Party in the UK General Election, based on policies alone, a live online survey of more than 17,000 voters has discovered.
New York City ballet dancers are offering followers an insight into the normally opaque world of professional ballet dancing, The New York Times reports today.
The deli made famous by When Harry Met Sally – Katz’s was so packed today, that it was actually trending on foursquare. I counted nine people checked in and on the premises – which gives an idea of how popular foursquare and the deli are here.
B2B marketers intend to increase spend on social media by 43% in 2010, while overall marketing budgets remain static, a survey by US research firm Outsell has reported.
The well choreographed Mark Owen affair unfolding in the British papers is a lesson in how celebrity indiscretions can be managed without apparent loss of reputation or a dent in earning power.
A survey into the perceived risks of social networking to organisations has found most employers unprepared for potential employee misuse, according to Brisbane City News.
During an average PR week, there’s usually a journalist somewhere moaning online about how PR people pitch to them, typically large attachments that crash in-boxes, irrelevancy or email box bombing.