According to research from Askmen.com, if you’re a male in your forties, there’s a 19% chance you’re using it to communicate with your male buddies – from down in the jungle room perhaps.
However, they’d far rather you picked up the leopard skin trim phone and gave them a call – for 37% that’s their preferred method of keeping in touch.
As a back up, you could send an email – 28% are down with that. Just don’t bother trying to organising group beers by Twitter – only 15% will see the invite.
No doubt this age demographic translates to working life too, suggesting that an email/phone call combination is your best chance of maintaining a business relationship at 40+ whereas text & Facebook will be priority channels for marketers trying to find ways of tapping into the 18 to 24 age group.
For the over 50′s, forget anything other than a call phone or email basically – which will come as no surprise to most adult males communicating with their father.
Indeed it’s preferable Dads don’t stray on to Facebook, though worryingly an increasing number are – 9.1%. This is SO embarrassing, even for those in their late Elvis years.
The most successful recent brand video virals have been humour driven – Heineken, Old Spice, which makes Dove’s top 5 viral unusual, as it makes a serious point about billboard model images to promote Dove’s ‘campaign for real beauty’. It also manages to achieve that difficult social thing of not appearing ‘fake’ in anyway. 11.5 million views to date. There’s no embed code so click to watch here
YouTube has launched a new function that allows viewers to see what are the most viewed/liked/subscribed videos this week/month and all time. YouTube Charts also happily alerted us to this surreal bovine dance from Brighton based freelance animator- Cyriak, which is number one this week with 4 million+ views.
New research from Accenture has revealed the marketing behaviours that enabled some large companies to buck the trend and grow revenue last year.
The survey of 400 senior executives in companies with turnover exceeding $1bn reveals those with revenue growth have invested in marketing ROI and productivity, used analytics extensively, innovated beyond the average and used digital channels more effectively.
Specifically:
• 47 percent of companies that grew revenue last year invested in marketing ROI and productivity compared to 32 percent of companies that lost revenues.
• 68 percent of growth companies say they have achieved above-average performance in analytics compared to 58 percent reported by companies that lost revenues. More »
Ahead of all the pop videos in the last 7 days, this goal celebration is the number one viral video worldwide, 10+ million views and 125K Facebook shares.
Facebook had a ‘do’ on the roof of their Palo Alto offices last week, specifically for PR people, imparting useful information such as how to “like” any article online, use a Firefox plug-in and tips on live-streaming.
They’ve set up a PR page too (of course) which now has 3000+ fans and perhaps have started to take PRs seriously as future partners. There’s no doubt the interest is reciprocated, though most big brands are proceeding with caution.
Ford has just made a bold move however in eschewing the traditional auto show and advertising biltz, to launch their new Explorer model on Facebook.
They’ve used it a a kind of hyprid press room/consumer information hub, containing several video interviews, pre and post ‘reveal’ photos, a competition to win a new Explorer and a schedule of live city events.
The latest survey of lead generation channels by CSO Insights, via eMarketer shows design & content to be the place most marketer’s will be increasing their investment in contrast to Direct Mail which will see further decline.
Email marketing runs a close second, with 54%, followed by New Media (blogs, podcasts, mobile marketing). It’s not clear whether social media is included within content or New Media however but we’re assuming the former.
The number one aim of this realignment in spend was new customer acquisition, with 91% of companies seeing this as the priority, up from second in 2007 when the survey was last taken.
Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars.
Al Pacino has done his first product endorsement ever – for an Australian coffee brand – Vittoria.
Pacino insisted Oscar winner Barry Levinson directed the commercial, so it looks great but it’s hard to understand why Pacino would promote an Australian product, even if he does usually drink the stuff.
Contrast this with Robert De Nero’s ad for American Express, which literally spells out the constituents of his personal brand and associates them with an American product.
1)It takes 24 hrs for them to return my call/email. If it’s taking this long, either your account handler is too junior to know the answer, too busy on the 15 other accounts they ‘service’ or off with stress because the agency financial structure demands they work 16 hours a day.
2)It takes a month to get a press release back. So who’s writing this stuff? Is it going up and down some bureaucratic chain of command at the agency, being amended for style not substance. When it does appear, is it lost in jargon with no discernible news hook?
3)I haven’t seen the account director since the pitch. All the IP and experience you saw in the pitch has been very busy with internal projects and has become merely a CC on hundreds of emails from the AM asking questions, questions, always with the questions.
4)You’re their smallest account. If you’re the smallest account at a large agency, they just don’t care enough about you. Doesn’t matter how well known the agency is, you won’t benefit from their award winning expertise. More »
Two very different videos virals featuring the iphone 4 are topping the video viral charts in the UK & US this week, one ‘smaltzy’ the other subversive, begging the question, does the UK online video audience want more edgy content than their US cousins?
If Facebook had been around in 1977 that is.
