Brookie back online
Posted by Ross Furlong, 08/06/09
Exciting news for fans of defunct C4 soap Brookside (and Anna Friel), C4 has announced it will put around 4000 hours of back catalogue on its 4od catch up service.
Although C4 are playing catch up themselves behind BBC’s iplayer, if you consider how fast internet video content viewing is growing - one in every 35 UK internet views in February was to a video site, according to Hitwise, up from one in 50 a year earlier – C4 are joining the party at a very good time. More »
When the Romans left the British Isles in the 5th century, we entered a period called the dark ages, apparently, where we were in danger of losing all our accumulated knowledge, if it hadn’t been for the monasteries – and that’s all I know about that until I’ve watched Dan Snow on BBC4 later.
PR may become the fastest-growing focal point of marketing services for Unilever in the years ahead, according to a speech given by Unilever Chief Marketing Officer, Simon Clift this month.
I heard this week of a lingerie e-commerce site who’d boosted conversion by 23% by including articles in their blog.
We wrote a press release for a client recently on quite an obscure area of email marketing but it happened to contain some research information which revealed something nobody in email marketing knew about, which was of obvious practical value.
A study by the Reuters Institute for the Study of Journalism at Oxford University has suggested that now newswire services can send stories direct to consumers through the proliferating digital channels, traditional newspapers may end up ‘disintermediated’ – a word my spell check can’t deal with which means, I think, cutting out the middle man.
One of the best descriptions I’ve read lately on how social media is affecting traditional PR thinking came from Andy Sernovitz, CEO of The Blog Council in the FT last week: