Archive for the ‘PR’ Category
What’s the big ideal?
My very good local paper – The Wharf, interviewed Ogilvy Group Chairman & Chief Exec, Gary Leih this week (Ogilvy has a 1300 emp HQ at Canary Wharf).
He comments on the pain of making 60 redundancies in January “it was awful” but also says something significant about the changed world we live in as marketers:
Posted by Ross Furlong , 21/04/09,
Are blogs pants?
I heard this week of a lingerie e-commerce site who’d boosted conversion by 23% by including articles in their blog.
So it turns out the knicker elasticity of demand is directly related to editorial content (sorry).
PR moves from push to pull
We wrote a press release for a client recently on quite an obscure area of email marketing but it happened to contain some research information which revealed something nobody in email marketing knew about, which was of obvious practical value.
Spinning a googley
A study by the Reuters Institute for the Study of Journalism at Oxford University has suggested that now newswire services can send stories direct to consumers through the proliferating digital channels, traditional newspapers may end up ‘disintermediated’ – a word my spell check can’t deal with which means, I think, cutting out the middle man.
Social Media reshaping PR
One of the best descriptions I’ve read lately on how social media is affecting traditional PR thinking came from Andy Sernovitz, CEO of The Blog Council in the FT last week:
Audi kills the press release
With my part time motoring journalist hat on it was with sadness that I read the letter from Audi’s press office this week about the proposed replacement of their printed press packs with email.
Public Relations, ethics & sardines
There was a time, before the rise of social media and user generated content when organisations could get away with scurrilous acts of consumer extortion safe in the knowledge that the muted customer had few ways to hit back other than writing to Watch Dog.
There is a light and it never goes out
The Citigroup logo I’m used to seeing blazing proudly at night atop their Canary Wharf office block has been extinguished this week, perhaps out of respect for the 50,000 redundancies announced on Monday and what with Lehman’s once proud sign now unscrewed and lying in the liquidator’s skip, Auden’s words ‘pack up the moon and dismantle the sun’ seem weirdly apt for the financial sector these days.
