Archive for the ‘online video’ Category
Heineken ad is fastest rising video on viral chart
The fastest rising video on the UK Viral Video Chart this week is this simple but very funny ad from Heineken, 15+ million views on YouTube, 200K share on Facebook – and it’s not even in English.
Posted by David Greaves , 16/08/10,
GEICO piggy goes ‘wee wee wee’ all the way to the top of viral chart
A car insurance company GEICO has leapt to the top of the Viral Video Chart this week with 18K shares and 1.3 million views on YouTube. A clever but simple creative idea, very well executed.
US goes wild for Toyota minivan viral – why?
Toyota has hit viral gold in the US with ‘Swagger Wagon’ its latest video in a comedy series for the Sienna Minivan. A top five shared video in the US charts for over a month, it’s closing in on 5 million views – for a minivan!
Old Spice splash social all over – how good is this campaign?
Following the viral success of their YouTube videos starring former Seattle Seahawks wide receiver Isiah Mustafa, retro aftershave brand Old Spice has taken their social media experiment a step further, inviting questions via Twitter that Mustafa then answers on YouTube. One answer to a question from eminent Hollywood blogger Perez Hilton has clocked up 169K views on its own. Inspired.
Specsavers viral karate chopped by ninja cat in a box
When Mark Lawrenson criticised the referee in the world cup final last night, using the line “should’ve gone to Specsavers” the optician’s marketing people must have whooped as loud as the crowd in Madrid.
While their catch phrase has clearly now surpassed mere advertising and entered the common lexicon, their viral video is still no match for a cat in a box, who’s clocked up to 1.3 million views.
Their Lynx Effect spoof advertisement, which has 850K views to date, was no doubt fuelled by the TV advertising campaign. The new viral released today, a spoof of the ’80s hit TV show Das Boot, will only run online and is an attempt by Specsavers to take ownership of their ‘viral space’, according to a report in The Drum.
Personally I prefer the cat. Here’s both, What do you think?
iphone 4 viral videos – does the UK prefer edgier content?
Andy Murray video viral for Head is an ace
Nice use of viral video by tennis racquet brand Head, starring Andy Murray performing some cool tennis trick shots. 550K views in a week since the release on YouTube.
Spoof viral video not so funny for BP’s reputation
BP has got to the stage in its reputational decline where it is not just a falling stock but a laughing stock, with 7 million views of this spoof video so far and climbing, making a mockery of BP’s own videos of the containment effort.
Top 5 World Cup brand virals
While official Fifa sponsor Coca Cola has been fighting it out with unaffiliated arch rival Pepsi in the World Cup viral video stakes for the last 3 months, with 853K and 670K views respectively, Nike’s ‘Write the future’ has stormed through to 15m views in just 3 weeks. Carlsberg with 561K and Puma 390K rank fourth and fifth. Here they are:
Johnnie Walker online video wins international ad prize
BBH London won Best in Show at the 35th One Show awards last night for this six minute online video for Johnnie Walker whisky starring Robert Carlyle:
