Callaway is the most loved golf brand online

The NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities reveals that consumers of a golfing bent are most passionate about Callaway a golf club brand.

TaylorMade is the next most loved brand, followed closely by Wilson and Nike.

While Nike Golf and Callaway are the subject of an equal amount of chatter, Nike is merely liked while Callaway inspires real passion.

Despite the negative publicity, Tiger Woods does not appear to impact the passion level for the Nike Golf brand. In fact, golfers express little negativity towards any of the major brands.

Titleist gets the least amount of love, but is still generally liked. Personally I hate them, keep losing the pesky things!