Bridgestone has stolen a march on its Super Bowl advertising rivals with a viral teaser nearing one million views, putting it at number three in this week’s viral chart, behind Evian’s Roller Babies and Walmart’s Clown.

Though it was down to one million views this week, Evian’s viral has now clocked up 18 million views since it was released seven months ago, begging the question, if it costs $3 million for a 30 second Super Bowl ad slot reaching 100m TV viewers and $0 for a 60 second viral reaching 18m online, will more marketers do a Pepsi and abandon their Super Bowl slots in the future?

Here’s the Bridgestone teaser: