80% of visitors to company blogs are coming for the first time, a survey from Compendium has revealed.

The findings suggest that a company blog is more important as a new business tool than was previously thought.

First time visitors come from two major sources, referring sites and search engines, confirming that good quality content that is keyword optimised, will pull traffic to company sales funnels.

Research amongst Furlong PR customers suggests that 75% of blog traffic comes from social networking sites and 25% from SEO.

Compendium’s survey also looked at use of Twitter. Approximately 43 percent of companies surveyed had established a Twitter account.

Twitter usage was highest among B-to-B companies with 87 percent maintaining an account.