http://www.furlongpr.com/b2b-marketers-to-increase-social-media-spend-43-percent-in-2010/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-marketers-to-increase-social-media-spend-43-percent-in-2010 Furlong PR is a London PR Agency specialising in social media, blogs, SEO & media relations Wed, 09 Nov 2011 19:41:47 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.furlongpr.com/b2b-marketers-to-increase-social-media-spend-43-percent-in-2010/#comment-1914 Jay Tue, 30 Mar 2010 14:07:16 +0000 http://www.furlongpr.com/?p=2956#comment-1914 I agree with this, but do you think the older generation of business people, like those in insurance, banking, accounting would look into these webite's and find services for thier companies. I feel they may reply on traditional methods like DM and press ads. Would love to know how to target a B2B audience through social media though... I agree with this, but do you think the older generation of business people, like those in insurance, banking, accounting would look into these webite’s and find services for thier companies. I feel they may reply on traditional methods like DM and press ads. Would love to know how to target a B2B audience through social media though…

]]> http://www.furlongpr.com/b2b-marketers-to-increase-social-media-spend-43-percent-in-2010/#comment-1913 Rob Leavitt Thu, 18 Mar 2010 20:35:49 +0000 http://www.furlongpr.com/?p=2956#comment-1913 Good news on the social media investment front. Re: the seeming contradiction between Outsell and Hubspot, I haven't seen the demographics, but I wouldn't be surprised if the survey participants were quite different, which could easily account for the different responses. "B2B" is so big and broad, and many social media surveys these days are filled with small consulting firms that the variances are often large. Personally, I pay little attention to the details of these studies, which I think are extremely subject to the questions and the particular respondents, and just focus more on the broad directions. Good news on the social media investment front. Re: the seeming contradiction between Outsell and Hubspot, I haven’t seen the demographics, but I wouldn’t be surprised if the survey participants were quite different, which could easily account for the different responses. “B2B” is so big and broad, and many social media surveys these days are filled with small consulting firms that the variances are often large. Personally, I pay little attention to the details of these studies, which I think are extremely subject to the questions and the particular respondents, and just focus more on the broad directions.

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