Average UK email open rate 22.5%

The average open rate for UK email marketers is 22.5% according to research from email service provider Silverpop.

Average click through rate in the UK is 4.8%

Silverpop compared three country markets in the study, UK, USA & Germany, finding that open rates were highest in Germany, averaging 24.9% and lowest in the US at 21.3%

Click through rate in Germany was also highest at 5% and again lowest in the US with 4.5%

Researchers pulled a random sample set of 7,000 email messages, delivered to a minimum of 50 recipients in the United States, United Kingdom and Germany.

Approximately 50 million emails were delivered across the messages to 188 countries.