I don’t like to have a pop, but material is thin this morning and like when a comedian turns on a member of the audience to distract from his own failings, I’m going to have a go at Ogilvy. On the day Lord Mandleson won The Plain English Campaign’s Foot in Mouth prize for this sentence:
”Perhaps we need not more people looking round more corners but the same people looking round more corners more thoroughly to avoid the small things detracting from the big things the Prime Minister is getting right.”
Ogilvy has come up with this about their new social media product (I think).
The snappy headline:
Ogilvy’s 360 Degree Global Digital Influence Group Launches Insider Circle(TM), a New Influencer Relationship Management Social Media Product More »
YouTube has launched a New Year countdown channel of the most memorable videos of the year, sponsored by Samsung. Like an advent calendar without the religious connotations, each day a new video is revealed. Though the selection process is opaque, the number of views seems to play a big part. This sleepwalking dog from day two for example, Bizkit, has had getting on for 12 million views:
It comes down to this; if Tiger Woods ‘fesses up’ and comes clean about why exactly his wife was ‘helping’ him out of his car at 2 am using a golf club, he risks losing $100 million in sponsorship with Nike, Amex & Accenture to name but three. If I were him, I’d go quiet at this moment, not because its a good PR decision, but because of the stomach turning, mind boggling expense of it.
If, as the world suspects, and would like confirmed, Tiger has been caught firing his Nike sponsored balls on the wrong golf course, it could go down as the most expensive sporting infidelity in history.
He’d still be unwise to put money considerations ahead of reputational ones though, that would be putting the golf cart before the horse. David Beckham and Bill Clinton both survived infidelity scandals with their professional reputations unharmed, though in the states, it plays differently and a public confession seems to be compulsory - it worked for David Letterman recently. More »
Mumbrella has posted their shortlist for Australian social media campaign of the year, including this ‘Rad to the power of sick’ display of creative power from agency GPY&R who attempt to buy and sell the same BMX bike on Ebay for a profit using just their copy writing talent. They do quite well!
It’s that time of year again when hundreds of thousands of children will be tracking Santa’s progress across the world courtesy of NORAD (North American Air Defence Command), a tradition that began in 1955 when calls to a misprinted telephone number in an advertisement for a Colorado store, from children invited to call Santa’s hotline, came through to Colonel Harry Shoup, NORAD’s Director of Operations.
Realising what was afoot, Colonel Shoup had his staff check the radar to see if Santa had started his journey South from the North Pole. Santa was located and a legend born, NORAD using the heat from Rudolph’s nose to track the sleigh.
For 2009, you can track Santa on Twitter, Facebook, Flickr and Google Earth as well as visit his elf-staffed manufacturing facility at the North Pole www.noradsanta.org.
While Belgium and Germany won the highest quantity of awards (49) at the European creative advertising awards Eurobest at the weekend (France 35, UK 32), France certainly had the quality, BETC Euro RSCG, Paris winning the TV Grand Prix with this masterful reworking of a comedy standard – “The Closet”
YouTube has launched a traditional press campaign, to promote the 4000 full length TV programmes, including episodes of Doctor Who, now available on YouTube.
The slogan “YouTube’s got TV” will appear on tube trains (naturally), on the side of buses and in newspaper advertisements from today. Later this month in a PR stunt, YouTube is taking over a shop front in London’s Carnaby Street where shoppers will be able to chose TV programmes to watch on huge screens.
“This campaign aims to tell our users that the full-length TV content has now arrived,” said Anna Bateson, the YouTube director of marketing, reported in The Guardian
The number of TV shows available on YouTube has increased significantly following a deal with Channel 4 last month where the two companies share revenue from advertising run around the programmes.
Other programmes available include Peep Show, Derren Brown’s Events, Gordon Ramsay’s F Word and clips from The X Factor and Strictly Come Dancing.
The standout figure for me from Econsultancy/Bigmouthmedia’s Social Media & Online PR research is that 54% of companies see lack of resources as the main barrier to better customer engagement.
Tell me about it, maintaining a daily blog or any other type of regular online content is no frivolous task. No way most companies are going to pull that off without some outside help. While content is hard, you can at least measure the bejesus out of it.
No more mealy mouthed EAV (equivalent advertising value) conjecture for online PR, oh no, the free magic that is Google analytics will tell you exactly how well each post is doing (I have big hopes for this one).
So while there are thousands of similar, fit looking 27 year old footballers turning out all over the country on a Saturday, there’s only one that scored 5 goals in a Premiership match last week. How a good blog became Jermain Defoe I’m not sure, I’m not even a Tottenham fan. What I do know, is he’s a goal scorer (pick him Fabio), as is this week’s Ad Age top ranked viral from Heineken:
The Webby Awards top ten most influential internet moments of the decade, released yesterday has 2006 as the year the online video revolution started “flooding cyberspace with an array of professional and not-so-professional videos” and a quick spin around You Tube this morning confirms that there’s still either TV production quality footage or amateur goofing around, with not much in between.
At the professional end, Stella Artois has dropped back four decades, to 1963 with an eight part, faux retro online TV show to push its green credentials – Le Recyclage de Luxe Show, created by Mother and marketed through Facebook and Twitter. As we’re now watching an average of 10.8 hours of online video a month, according to Comscore and good content is now sprayed around freely on social networks, the days of a predominantly You’ve-been-framed-Tube may be drawing to an end.
IKEA launched their new Malmo store via Facebook this autumn, setting up a profile for the store manager Gordon Gustavsson, who regularly uploaded images from the store. The clever part was that items of furniture were given free to the first person to tag their name to a product in the image. Created by Swedish agency Forsman and Bodenfors
I don’t like to have a pop, but material is thin this morning and like when a comedian turns on a member of the audience to distract from his own failings, I’m going to have a go at Ogilvy. On the day Lord Mandleson won The Plain English Campaign’s Foot in Mouth prize for this sentence:
It comes down to this; if Tiger Woods ‘fesses up’ and comes clean about why exactly his wife was ‘helping’ him out of his car at 2 am using a golf club, he risks losing $100 million in sponsorship with Nike, Amex & Accenture to name but three. If I were him, I’d go quiet at this moment, not because its a good PR decision, but because of the stomach turning, mind boggling expense of it.
The standout figure for me from Econsultancy/Bigmouthmedia’s 