Al Pacino’s first product endorsement – off brand?

Al Pacino has done his first product endorsement ever –  for an Australian coffee brand – Vittoria.

Pacino insisted Oscar winner Barry Levinson directed the commercial, so it looks great but it’s hard to understand why Pacino would promote an Australian product, even if he does usually drink the stuff.

Contrast this with Robert De Nero’s ad for American Express, which literally spells out the constituents of his personal brand and associates them with an American product.