The standout figure for me from Econsultancy/Bigmouthmedia’s Social Media & Online PR research is that 54% of companies see lack of resources as the main barrier to better customer engagement.

Tell me about it, maintaining a daily blog or any other type of regular online content is no frivolous task. No way most companies are going to pull that off without some outside help.  While content is hard, you can at least measure the bejesus out of it.

No more mealy mouthed EAV (equivalent advertising value) conjecture for online PR, oh no, the free magic that is Google analytics will tell you exactly how well each post is doing (I have big hopes for this one).

So while there are thousands of similar, fit looking 27 year old footballers turning out all over the country on a Saturday, there’s only one that scored 5 goals in a Premiership match last week. How a good blog became Jermain Defoe I’m not sure, I’m not even a Tottenham fan. What I do know, is he’s a goal scorer (pick him Fabio), as is this week’s Ad Age top ranked viral from Heineken:

YouTube link

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