77 percent of marketers to increase social media spend
A new report from Forrester and the Association of National Advertisers shows 77% of marketers increasing spend on social media in 2010,
Social media therefore tops marketer’s adjusted spending agenda, followed by web advertising, SEO and email marketing.
The determined march towards new channels emerges in the context of a TV advertising study that shows 62% of marketers think TV advertising is less effective than it used to be.
19% go as far as to predict the 30 second TV ad will be dead within 10 years.
Marketers are also looking closely at online video as an alternative to TV, 46% saying they will move spend into this area.
TV’s loss will be Google’s gain, with 63% thinking that the majority of advertising spend will move in that direction.
Forrester and the ANA surveyed 104 US advertisers across 21 major industries representing nearly $14 billion in measured media budgets from December 2009 to January 2010
I totally agree with this. In my opinion we will see a slow down in the use of email marketing due to spam filtering and legislation. A move from CPC due to cost and a large increase in social media and other permission based digital marketing driven by the relationship dimension. I see the next frontier as social CRM. The issue is the time lines for these trends