The latest survey of lead generation channels by CSO Insights, via eMarketer shows design & content to be the place most marketer’s will be increasing their investment in contrast to Direct Mail which will see further decline.

Email marketing runs a close second, with 54%, followed by New Media (blogs, podcasts, mobile marketing). It’s not clear whether social media is included within content or New Media however but we’re assuming the former.

The number one aim of this realignment in spend was new customer acquisition, with 91% of companies seeing this as the priority, up from second in 2007 when the survey was last taken.

Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars.