Social media boosts email marketing reach by 24%

New research from Silverpop suggests adding social media buttons to email marketing campaigns generates 24% more reach than traditional forward-to-a-friend functions with this set to grow exponentionally as users become more familiar with social media.

Those using social media in email may also be using the wrong channels. Silverpop’s research showed that, while links to Facebook, My Space and Twitter were included most often, Bebo, Delicious and LinkedIn had a higher percentage of share link clicks across the networks.

The content that performed best for sharing typically included a brand name or product in the subject line rather than a specific offer.

Silverpop’s white paper is available free for download here.