6 tips on viral video from ST16 [VIDEO]

 
London’s weather was reliably grey and damp, but the conversation inside Furlong PR’s London PR taxi was anything but.

For Episode 3 of its London PR Taxi series, Furlong PR invited Simon Crofts, creative director of video production agency ST16, to share his expert insights into video content.

Successful viral video can increase website hits by up to 1200% and drive people to follow calls to action. If you are a marketer wondering how to make video work for your brand, be sure to read these key takeaways after watching Simon’s interview:

1. Users are four times more likely to follow a call to action at the end of a video clip than with any other form of media. Results are even more powerful when the clip comes from a friend or colleague.

2. For content to go viral, it is essential to understand your target audience. Use focus groups, conduct online and offline research and only post video where your audience is already likely to be online.

3. Build relationships with key influencers who will drive views by sharing content with their audiences.

4. Today’s clients are no longer satisfied with views alone, they are demanding ROI as demonstrated by more measurable results.

5. Mobile is one of viral video’s most promising growth areas. A recent viral campaign by ST16 racked up 5 million views, 20% of which were through mobile devices.

6. Another hot trend in video is personalisation, enabling brands to embed names, sounds and the like into content to create a totally bespoke user experience.