Habitat back after Twitter retweet

 Under mounting criticism for using topical hash tags to boost their tweet circulation, on 24th June 09, Habitat stopped posting. Suddenly, yesterday, tweets started-up again.

An apology was followed by an acknowledgement of past mistakes “This time we want to get it right”  and sensibly their tweeter wouldn’t be drawn on information about the mysterious intern who was blamed for the original micro-blogging misdemeanor.

 

 

 

 

The content and tone of their tweets, plus the absence of  product promotion suggests Habitat is expecting to go through a period of penance before starting to push its penant shades, faux flowers and topiaries once again.  

I wonder if this unnecessarily negative though. Twitter is an exciting, fun  medium and a more confident return with some clear benefits to customers signing up might have hit a better note.