Intel "Chase" mini-movie tops viral video chart

Intel’s new action adventure mini-movie “Chase” is straight in at number one, in the AdAge viral video chart ahead of established favourites such as Evian and Blendtec.

The ad by San Francisco agency Venables Bell & Partners and directed by London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”), is an action-adventure chase sequence in a desktop multi-window environment.

The heroine is pursued by two bad guys through a range of computer applications from iTunes and Adobe Creative Suite to Facebook and more, demonstrating the performance capabilities of Intel’s new Core i5 processors.

The video now stands at almost 2 million views on YouTube – the growth curve of the original (of the seven different videos for the campaign), indicates a spike on Jan 18, which according to AdAge, usually indicates paid promotion, although Intel claims the surge was organic, due to blog coverage.