55% of companies outsource content marketing

According to a post on Junta 42′s blog today, 55% of marketers are outsourcing at least some part of their content marketing.

A full report is to follow but the sneak preview further shows that companies with 1000+ employees are 60% more likely to outsource content marketing than micro companies (less than 5 employees).

While understandable, the post suggests that all companies should be outsourcing part of their content marketing for the following reasons:

1) Someone out there will have better ideas than you do.

2) You don’t have time to do everything.

3) You will not be as focussed as your appointed content marketing agency would be.