Freedman appoints Furlong PR in switch to online PR

Freedman International has appointed Furlong PR to a wide ranging online brief including blogging, social media and SEO.

Freedman, who specialise in global marcoms implementation, is switching from traditional to online PR in a bid to interact more closely with their international audience of marcoms professionals who use Freedman to design and run pan-regional brand campaigns.

“Online PR makes sense for us on a number of levels”, explains David Moody, Freedman International’s Director of Business Strategy,” our marcoms customers are based all over the world and are easier to reach online plus we use technology to help global brands gain speed and efficiency in their marketing programs -  so this  approach is on brand for us.”

Furlong PR will be responsible for Freedman’s blogging, micro-blogging and social media activities along with elements of organic SEO.

“This is a very exciting brief for us” said Furlong PR’s, MD Ross Furlong, “it combines all the disciplines of online PR and will be a great showcase for the combined forces of the new school. And of course unlike traditional PR, the results will be profoundly measurable through analytics software.”

Furlong PR was appointed following consultation with selected agencies.

 

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