50 percent of B2B marketers don’t blog or tweet
Posted by David Greaves, 05/05/10
B2B marketers are equally split in their take up of blogs and social media and are bottom line focussed, a US survey has found.
50% of B2B marketers in the Genius.com/BtoB magazine survey said they don’t blog, 49% don’t use Twitter, 43% don’t use Facebook and 25% don’t use LinkedIn.
Many are also not using Adwords or SEO tools.
The key success measurement for B2B marketers is revenue, with 61% focussed on revenue generation, followed by sales agreements (40%) and qualified leads (39%).
Over five times more marketers cite revenue generation as a key metric than they do website traffic or impressions (12%) or click-through rates (12%).
I think (using my GCSE Maths) that if 50% aren’t doing it, then 50% ARE, which must be some progress in this area?