5 simple ways to pimp your Twitter marketing

We’ve said it before and we’ll say it again: the cornerstone of effective Twitter marketing and indeed all social media campaigns is to offer something at least entertaining, but preferably of value to your target audience.

Currently hosting one billion tweets each week, Twitter is a crowded marketplace to say the least, so here are five ways to boost your presence on the increasingly influential microblogging platform:

1. Get visual

A picture is worth a thousand words, and video is pretty great too. If you’re stuck for copy one day, use images to tell your brand’s story and convey some personality and warmth through your profile.

2. Get physical

While social technologies like Twitter undoubtedly connect people in a virtual sense, they can also be used to facilitate face-to-face contact. If you or a colleague is attending an industry event, get it out there via a tweet and arrange to meet your potential customers in person. Even we concede that nothing tops real-life interaction for new business growth.

3. Get personal

The potential to add a personal touch via Twitter is vast, particularly if your business is relatively small. By answering questions and conversing with individual followers you’ll show appreciation for your customers and build on their loyalty.

4. Get inspired

Turn to other tweeters for inspiration. The first stop should always be those who are already tweeting about you. A re-tweet of a glowing customer comment has two-pronged benefits: your tweeter feels good, and you’re sharing a positive story with your follower base.

5. Get smart

In case you didn’t hear us before, Twitter users demand value from brand tweets. While offers and deals are always welcome, fans are also likely to appreciate useful tips and facts related to your business. They’re also more likely to drop by again for another juicy tidbit.

Source: tips adapted from the American Express OPEN Forum