Social media good for recruitment

A new white paper from US ad agency Russell Herder and Ethos Business Law reports that 69% of of marketing and HR executives think social media a good tool for recruitment. They also thought it was good for customer service (64%) and 48% thought it improved company morale.

Unlike UK marketers (see yesterday’s blog) 8 out of 10 US execs see brand and relationship building as the main benefits of social media  though there was cross-pond agreement on social media’s opacity with 51%  fearing they don’t know enough about it.

The intrinsic qualities of social media - its word of mouth, recommending, conversational, viral  nature should make it the ideal medium for kicking off recruitment campaigns. Write up the job spec on a social media platform and fire it into your trusted networks.

Not everyone will welcome social media recruitment though. I know one head hunter who thinks LinkedIn might just be the death of his profession.

See eMarketer’s article here: http://www.emarketer.com/Article.aspx?R=1007266