McDonald’s Facebook fans worth $159.79 more than non fans

The value to brand marketers of attracting consumers to sign up to their Facebook pages has been calculated in a new survey from Syncapse.

They found Facebook fans spend $71.84 more per year on brands they ‘Like’ and they are 28% more likely than non-fans to continue using that brand.

In addition, fans are 41% more likely to recommend a fanned product to their friends. Amongst the 20 top brands* measured, the average value of an individual fan rises to $136.38.

Among the 20, McDonald’s registered the largest variability in annualised spending between fans and non-fans, with fans spending $159.79 more per year.

In contrast, Oreo registered the lowest variability in spending between fans and non-fans, with fans spending $28.52 more per year.

The five measured variables that contributed to the study were product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value.

*Nokia, BlackBerry, Motorola, Secret, Gillette, Axe, Dove, Victoria’s Secret, Adidas, Nike, Coca-Cola, Oreo, Skittles, Nutella, Red Bull, Pringles, Playstation, Xbox, Starbucks, and McDonald’s.

Data was collected from over 4,000 panelists across North America in June 2010 via online panel.

Source: MarketingProfs