19% chance Elvis is on Facebook

If Facebook had been around in 1977 that is.

According to research from Askmen.com, if you’re a male in your forties, there’s a 19% chance you’re using it to communicate with your male buddies – from down in the jungle room perhaps.

However, they’d far rather you picked up the leopard skin trim phone and gave them a call – for 37% that’s their preferred method of keeping in touch.

As a back up, you could send an email – 28% are down with that. Just don’t bother trying to organising group beers by Twitter – only 15% will see the invite.

No doubt this age demographic translates to working life too, suggesting that an email/phone call combination is your best chance of maintaining a business relationship at 40+ whereas text & Facebook will be priority channels for marketers trying to find ways of tapping into the 18 to 24 age group.

For the over 50′s, forget anything other than a call phone or email basically – which will come as no surprise to most adult males communicating with their father.

Indeed it’s preferable Dads don’t stray on to Facebook, though worryingly an increasing number are – 9.1%. This is SO embarrassing, even for those in their late Elvis years.

Source: emarketer.