The best online PR campaign in the world
I must confess myself in awe of the PR campaign that saw the UK’s Ben Southall installed as winner of Tourism Queensland’s ‘Best job in the World’ competition. The agency Hill Balfour Synergy had a very small budget yet managed to create enormous worldwide coverage.
The real cleverness of it, beyond the initial concept seems to lie in the second stage where candidates were asked to submit a promotional video to a voting site and carry out their own publicity. The leading competitors in each country were given some PR advice over the phone it seems and encouraged to ring up radio and tv stations to campaign for votes.
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Twitter is a must have
If you still need convincing that Twitter is going to be important for your business, consider this latest information from Hitwise on its effect as a source of traffic to your website:
“One consequence of its phenomenal growth is that Twitter has become a key source of traffic to other websites. During May 2009, Twitter was the 30th biggest source of traffic for other sites in the UK, accounting for 1 in every 350 visits to a typical website. Read the rest of this entry »
Furlong PR goes digital
I guess there was always a danger that working for progressive digital marketing clients might rub off on us and after six years, we took a good look at ourselves and realised that fundamentally we’re a digital PR agency.
PR Week has the outline story of our rebrand here.
There’s more coverage on our digital thoughts in an interview with our favourite local paper - The Wharf.
Tags: Link building and PR
Online marketing author Dave Chaffey underlines the close relationship between PR and SEO, specifically link-building in his latest blog, quoting SEO guru - Eric Ward, writing in Search Marketing Standard. Here are some outakes:
“1. Link-building is nearly indistinguishable from public relations”
“If you regard links solely as an SEO function, link-building initiatives may end up creating an unnatural inbound link profile. Fix this by working toward more cooperation between the public relations, marketing, sales and SEO teams”.
